To close out this year we are opening the forum to our editors and asking them to put in their opinions for the 10 most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.
TV COMMERCIAL #10 — GRUBBS NISSAN
“The Heart of DFW – Altima”
Strong prides itself on engaging the viewer from the opening, both visually and with audio structure. This commercial uses the well-known EKG element along with the heartbeat SFX to achieve engagement and at the same time marries itself well with the copy line “in the heart of DFW”. Knowing that this commercial was airing on a merchandising schedule, the fact an offer could be presented four times adds to the value-building aspect which is another primary goal.
So in my mind, three elements of a good commercial are present from the very opening of this commercial: