10 Most Interesting TV Spots of 2014 – Editors’ Choice

December 29, 2014 / Automotive, Featured, Media /
Thumbs Up - Strong Automotive

To close out this year we are opening the forum to our editors and asking them to put in their opinions for the 10 most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.


Dallas, TX

“The Heart of DFW – Altima”

Editor’s Comments:

Strong prides itself on engaging the viewer from the opening, both visually and with audio structure. This commercial uses the well-known EKG element along with the heartbeat SFX to achieve engagement and at the same time marries itself well with the copy line “in the heart of DFW”.  Knowing that this commercial was airing on a merchandising schedule, the fact an offer could be presented four times adds to the value-building aspect which is another primary goal.

So in my mind, three elements of a good commercial are present from the very opening of this commercial:

  1. Sound Design
  2. Visual Element
  3. Copy Support

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.