10 Most Interesting TV Spots of 2014 – Editors’ Choice

December 29, 2014 / Automotive, Featured, Media /
Thumbs Up - Strong Automotive

To close out this year we are opening the forum to our editors and asking them to put in their opinions for the 10 most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.


Dallas, TX

“The Heart of DFW – Altima”

Editor’s Comments:

Strong prides itself on engaging the viewer from the opening, both visually and with audio structure. This commercial uses the well-known EKG element along with the heartbeat SFX to achieve engagement and at the same time marries itself well with the copy line “in the heart of DFW”.  Knowing that this commercial was airing on a merchandising schedule, the fact an offer could be presented four times adds to the value-building aspect which is another primary goal.

So in my mind, three elements of a good commercial are present from the very opening of this commercial:

  1. Sound Design
  2. Visual Element
  3. Copy Support

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.