The digital marketing world is constantly evolving and adding new tools to help you target your customers in a more impactful way. That means that what was once an effective means of converting prospects into actual buyers in the digital world is likely to be replaced by the latest and greatest feature sooner rather than later.
The roll-out of Facebook’s Dynamic Remarketing Ad template last year is a true game changer for automotive clients. In fact, this ad format seems to have almost been custom made for car dealer needs. Here are a few reasons why Strong Automotive Merchandising recommends adding Facebook Dynamic Remarketing Ads to your digital arsenal:
One of the biggest benefits of Facebook Dynamic Remarketing Ads is that advertised products are drawn directly from your current inventory. You can set up the Dynamic Ad template to display a single product or multiple products. The vehicles displayed are based off a prospect’s visit to your website and what type of products they looked at while there.
Best of all, because the products displayed are being directly pulled from your inventory, when you sell the advertised vehicle – it won’t appear again in the Dynamic Ad.
You can utilize Dynamic Remarketing Ads in both News Feed and sidebar ads on Facebook. You also need only one template to run across mobile, desktop and tablet ad displays.
When you upload your vehicle inventory to Facebook to use in Dynamic Remarketing Ads, it goes far beyond just listing the year, make, model, and price. You can also input stock numbers, a detailed description of the vehicle with an aggressive call to action, and even the product category (e.g., used compact three-row crossover). This gives Facebook more data to hone in on exactly what your prospect is looking to purchase.
The most important aspect of Facebook Dynamic Remarketing Ads is that it provides a more personalized experience for your customer. The vehicles displayed are based off their demonstrated interests and website visits which means they’re much more likely to be relevant to their purchase intentions.
Strong’s digital marketing team is ready to implement Dynamic Remarketing Ads in your online marketing mix. Contact us if you’d like more details on all the benefits we’re finding with this ad strategy for our automotive clients.
John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.