Advertising

April 9, 2009 / John Paul Strong / 0 Comments /

The biggest word in any type of advertising right now is “REDUCTION.” From mortgages to credit card debt Americans are wanting to have reductions in their monthly payments and budgets.

 

As you look for effective ways to advertise and promote, you need to think about your customers and what goes through their minds when making major purchases in this economic climate. Also think about what could spur them into an accelerated buying cycle. 

 

REDUCTION.


About the author

John Paul Strong: For 15 years he has worked solely at the dealer marketing level and has mastered all necessary skills to lead the company in the digital, traditional and direct contact forms of media. The last 12 years have been spent strictly working at the Tier 3 level growing the company to 70 employees and over 125 successful dealers nationwide. Strong works hands-on with most clients and has played a leadership role in all dealerships the company handles. His focus is to insure the traffic created is immediate and measured in car sales for clients. Both employees and clients find his attitude and attention to their business infectious and energizing. Strong is a nationally recognized speaker in the automotive industry, has authored two books on creating next day traffic and is a graduate of the Harvard Business School’s program on Executive Service Firms. He is also a firm believer that “attitude is everything” and that there is only minimal space between being good and being exceptional. Strong earned a bachelor’s degree in liberal arts from the University of Montevallo. John Paul Strong is the owner of Strong Automotive Merchandising.


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