Ugly Truck is Back: The Return of an Unforgettable Campaign

Any automotive dealer who was around in the late ’80s to early ’90s remembers Don’t You Buy No Ugly Truck. The tier 3 campaign went down as…

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Get More Google Traffic with Three Key Tactics

3 key metrics

Google Insiders Reveal Online Strategies Essential to Automotive Dealers When it comes time to purchase a car, 92 percent of buyers will research online. Since…

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How Broadcast Impacts Your Digital Marketing

Dealers always ask us, “Can I be successful without doing any form of broadcast advertising?” The answer is, “It depends.” If you’re happy with your…

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Technology Does Not Guarantee Success

Technology Frustration

Technology is a great tool for business. But technology will not solve every single problem that you have or automatically bring in more customers. I…

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Full Service Agency vs Solution Agency

Full Service Agency

When I go to the doctor for a regular checkup, I go to my primary care doctor. In the current medical insurance climate, I’d be…

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