Black Friday Advertising Guide

November 15, 2018 / Automotive Advertising / 0 Comments /
BLACK FRIDAY CONCEPT ON MOBILE PHONE SCREEN

While most dealerships aren’t opening up at midnight, it doesn’t mean car dealers won’t take advantage of the Black Friday madness. In fact, you would…

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Tips from Lot Pop on Used Car Merchandising

October 19, 2018 / Automotive Advertising / 0 Comments /

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer Workshop recently, I have some…

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Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss

September 28, 2018 / Automotive Advertising / 0 Comments /

Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing and advertising expenses for dealers….

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Ugly Truck is Back: The Return of an Unforgettable Campaign

Any automotive dealer who was around in the late ’80s to early ’90s remembers Don’t You Buy No Ugly Truck. The tier 3 campaign went down as…

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Get More Google Traffic with Three Key Tactics

3 key metrics

Google Insiders Reveal Online Strategies Essential to Automotive Dealers When it comes time to purchase a car, 92 percent of buyers will research online. Since…

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