Direct Mail Marketing is Alive and Well

Direct Mail Marketing

We live in the age of technology where it’s easy to fall into the new trend or tech that comes out. From my experience, if…

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Why “Set It & Forget It” is Detrimental to Your Digital Marketing

Digital-Marketing--Don't-Set-and-Forget

While searching online for a local company during the week before Christmas, I was shocked to see a paid search ad running “Thanksgiving Specials.” Not…

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Web Video Marketing | Full Steam Ahead for the Future

Video Advertising

According to a study by Cisco, by 2019, video will represent over 80% of all internet traffic. For the United States, the number comes in…

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Facebook: Pay to Play

paid social media

Facebook is a tremendous tool for the automotive industry. For years, Facebook allowed you to reach and engage your fan base for free. Sadly, after…

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Nielsen vs. comScore – Competition in Media Measurement

Cable Rating System

There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In actuality, it’s not that new,…

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