Facebook Remarketing

Facebook Remarketing

Now that we have your attention on the seriousness of Facebook marketing from last month’s newsletter, this is how you take your social marketing to…

[Read More]

A Consistent, Strong Message Can Set You Apart

In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study your market and know what…

[Read More]

It’s Not Your Kids’ Facebook Account

Social media marketing in Automotive

Last month, while traveling in New Jersey, I stopped at a McDonald’s for a “healthy” power lunch. Car guys and girls know the type: that…

[Read More]

Credit Based Car Buyers

Car Loan

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers are completely under water in…

[Read More]

Diluting Your Message

Ad Dilution

After taking a vacation and clearing my mind, I walked in my office yesterday and looked at a handful of ads that were being produced….

[Read More]