Broadcast: Get To The Point

Get to the point…in 50 words or less. When reviewing creative versus results, the most effective commercials are not wall-to-wall words, but carefully crafted to…

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The Success of Direct Mail

Yesterday, I asked where you stood on Direct Mail. They say love is blind so I may as well admit it: ¬†Direct Mail was my…

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Spikes & Dips pt 2: Last 10 Days Drives First 10 Days

read pt. 1 here In the course of a month, I visit dozens of dealerships and depending on the time of the month, the mood…

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Spikes & Dips: Introduction

The highest highs and the lowest lows have been experienced by everyone in this industry at some point in time. It can be an absolute…

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TRACKING NUMBERS

One of the pleasant surprises this year has been the success of big events. From one day to an entire week, we have seen stand-alone…

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