Lead Your Customers

Lead Your Customers with Conversion Optimization

There are two kinds of customers on the Internet. One is trying to decide what they want and the other knows what they want and…

[Read More]

A Consistent, Strong Message Can Set You Apart

Lead Your Customers with Conversion Optimization

In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study your market and know what…

[Read More]

YouTube Looks to Change Where You Watch TV

YouTube is taking the next steps to being a complete content provider with the announcement of a live TV service.   Which networks are available…

[Read More]

Making Ordinary be EXTRAORDINARY

Team Teamwork Meeting Success

I’m on a mission today to discuss a plan for a sizable dealership group to change their process for monthly sales meetings. My father taught…

[Read More]

Third Party Providers & the Mountain of Money They Consume

Strong Automotive

The discussion has been going on now for years in the digital advertising space. Which third party sources are effective, worth the money and actually…

[Read More]