Direct Mail Marketing is Alive and Well

Direct Mail Marketing

We live in the age of technology where it’s easy to fall into the new trend or tech that comes out. From my experience, if…

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Nielsen vs. comScore – Competition in Media Measurement

Cable Rating System

There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In actuality, it’s not that new,…

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The 3 P’s for a Strong Finish | Year End 2017

Finish-Strong

Can you believe that 2017 is almost over? The year is rapidly coming to a close and it’s been quite a ride. There are always…

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Google | To Spend or Not to Spend?

Google-Spend

When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with your online marketing—Google Adwords is…

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Modern Day Window Shopping

Window-Shopping

I do most of my shopping online. As busy as I am, it’s easy for me to skip the mall and go straight to the…

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