A Consistent, Strong Message Can Set You Apart

In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study your market and know what…

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YouTube Looks to Change Where You Watch TV

YouTube is taking the next steps to being a complete content provider with the announcement of a live TV service.   Which networks are available…

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Making Ordinary be EXTRAORDINARY

Team Teamwork Meeting Success

I’m on a mission today to discuss a plan for a sizable dealership group to change their process for monthly sales meetings. My father taught…

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Third Party Providers & the Mountain of Money They Consume

Strong Automotive

The discussion has been going on now for years in the digital advertising space. Which third party sources are effective, worth the money and actually…

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Same Message, New Messenger – Embrace IT

Automotive business and marketing

Continuing with Mike Strong’s insights from a recent recording session for inter-office video e-mails, his view on the emergence of digital marketing came with a…

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