Final 10 Days: Finish Big Or No Gold

September 21, 2012 / Advertising, Automotive / 0 Comments /

It is one of the oldest adages in our industry: the final 10 selling days of any month can deliver well over 70% of monthly…

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Broadcast: Get To The Point

Get to the point…in 50 words or less. When reviewing creative versus results, the most effective commercials are not wall-to-wall words, but carefully crafted to…

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Toyota Camry knocks out Ford F-150 as top-selling vehicle in the U.S.

September 13, 2012 / Automotive, Sales / 0 Comments /

This story from the New York Daily News crossed my desk the other day and I couldn’t help but feel that this shows a very fulfilled…

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Spikes & Dips pt 2: Last 10 Days Drives First 10 Days

read pt. 1 here In the course of a month, I visit dozens of dealerships and depending on the time of the month, the mood…

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Spikes & Dips: Introduction

The highest highs and the lowest lows have been experienced by everyone in this industry at some point in time. It can be an absolute…

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