Attract & Engage

Engaging

The single greatest difference in the effectiveness of digital service providers is their ability to deliver quality traffic to a dealership’s website. Sure, anyone with…

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One of CARMAX’s Many Secrets

CarMax Lot Richmond Virginia

Nobody can argue with the success CARMAX has had in becoming the most well-known franchised used vehicle retailer. It’s sometimes mind-boggling when you read a…

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We Weren’t Expecting You

We Were Expecting You Strong

Imagine yourself as an automotive shopper of today: you’ve done hours of online diligence to narrow down the choice of your vehicle, reduced the number…

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They Want to See Transparency

Generation Y Car Shopping

Ad copy has included the words ‘no smoke, no mirrors’ for years because in the old days there was a mystery instead of clarity regarding…

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October is Early This Year

Strong Trucks

When looking at retail auto sales figures for 2016, one number jumps off the page – truck sales. A review of the Kerrigan Auto Retail…

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