Direct Mail Marketing is Alive and Well

Direct Mail Marketing

We live in the age of technology where it’s easy to fall into the new trend or tech that comes out. From my experience, if…

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Attract & Engage

Engaging

The single greatest difference in the effectiveness of digital service providers is their ability to deliver quality traffic to a dealership’s website. Sure, anyone with…

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One of CARMAX’s Many Secrets

CarMax Lot Richmond Virginia

Nobody can argue with the success CARMAX has had in becoming the most well-known franchised used vehicle retailer. It’s sometimes mind-boggling when you read a…

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We Weren’t Expecting You

We Were Expecting You Strong

Imagine yourself as an automotive shopper of today: you’ve done hours of online diligence to narrow down the choice of your vehicle, reduced the number…

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They Want to See Transparency

Generation Y Car Shopping

Ad copy has included the words ‘no smoke, no mirrors’ for years because in the old days there was a mystery instead of clarity regarding…

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