Why “Set It & Forget It” is Detrimental to Your Digital Marketing

Digital-Marketing--Don't-Set-and-Forget

While searching online for a local company during the week before Christmas, I was shocked to see a paid search ad running “Thanksgiving Specials.” Not…

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Web Video Marketing | Full Steam Ahead for the Future

Video Advertising

According to a study by Cisco, by 2019, video will represent over 80% of all internet traffic. For the United States, the number comes in…

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Facebook: Pay to Play

paid social media

Facebook is a tremendous tool for the automotive industry. For years, Facebook allowed you to reach and engage your fan base for free. Sadly, after…

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Modern Day Window Shopping

Window-Shopping

I do most of my shopping online. As busy as I am, it’s easy for me to skip the mall and go straight to the…

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Digital Conflict of Interest

Changes signpost

Last month, I saw one of the most disturbing things in recent memory in digital automotive advertising. Multiple dealerships are running the exact same ads…

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