January Newsletter – New Year’s Star Trek Resolution

January 9, 2015 / Direct Mail, Featured /
New Years Resolution - Strong Automotive

Allow me to share my New Year’s Star Trek resolution since it is made in the vein of the show’s famous opening lines: The final…

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Subprime Plan for 2015

December 3, 2014 / Dealership, Direct Mail, Media /
Planning - Strong Automotive

It still shocks me to have the occasional conversation with a dealer who wants nothing to do with subprime customers in their dealerships. With the…

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Direct Contact Success…Rare, Well-Done, Both

November 28, 2014 / Dealership, Direct Mail, Featured, Sales /
Black Friday - Strong Automotive

Today is the biggest shopping day in America and I hope your dealership is covered up with traffic so this will be brief. Of course,…

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Direct Contact…Billions and Growing!

November 25, 2014 / Direct Mail, Sales /
Santa Hat - Strong Automotive

As I wrote in yesterday’s introduction, my initial curiosity was the size of Direct Mail as a marketing tool but what became more intriguing was…

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Direct Contact: Apples vs. Oranges Debate

November 24, 2014 / Direct Mail, Featured /
Direct Contact Comparison- Strong Automotive

My intention was to provide an overview regarding the elements of Direct Contact, specifically to address the size of the Direct Mail footprint. But after…

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