Credit Based Car Buyers

Car Loan

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers are completely under water in…

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Same Message, New Messenger – Embrace IT

Automotive business and marketing

Continuing with Mike Strong’s insights from a recent recording session for inter-office video e-mails, his view on the emergence of digital marketing came with a…

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Winter’s Back Says the Almanac

Car problems

Enjoy the beautiful autumn weather while you can, because the Farmer’s Almanac 2017 sums up its forecast with this heading: “Old Man Winter’s Back!” One…

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They Want to See Transparency

Generation Y Car Shopping

Ad copy has included the words ‘no smoke, no mirrors’ for years because in the old days there was a mystery instead of clarity regarding…

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Digital Sense of Urgency

John Paul Strong

  As a member of the Colorado Automobile Dealer Association (CADA), I had the privilege earlier this month of leading a break-out session during the…

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