Price Matters: A Car Buyer’s Search

Car buyer desires

A survey of 1,000 vehicle owners conducted by AutoMD.com should not come as a surprise to anyone who has studied shopper preference polls over the…

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Should you shift dollars out of TV and into Digital?

There has been a lot of cajoling lately about the effectiveness of television versus digital. Should you cut your TV spending and maximize your digital…

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May Newsletter – The New Dealership Brag Book

The New Dealershuip Brag Book

It would be very difficult to walk through a dealership today and find a hard copy of the dealership’s “brag book” lying around on a…

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April Newsletter – Creating a Social Community

  Ever since attending management classes last year at Harvard Business School, I have read every article that it has published about social media and…

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March Newsletter – What Are The Three Most Relevant Topics To Increase Traffic and Sales?

Traffic and Sales

For the past month, I have been reading and rereading Google’s 2015 Path to Purchase summary and decided to break it down to the three…

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