Credit Based Car Buyers

Car Loan

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers are completely under water in…

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Country at Extremes, Watch Your Message

Strong Race to the Finish

This is not about the recent election, of which the impact will be seen over time. These extremes are right now: average auto financing balances…

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May Newsletter – The New Dealership Brag Book

The New Dealershuip Brag Book

It would be very difficult to walk through a dealership today and find a hard copy of the dealership’s “brag book” lying around on a…

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December Newsletter – Understanding YouTube Advertising

December 8, 2015 / Automotive, Featured, Internet, Web / 0 Comments /
Youtube

If you are new to advertising on YouTube or other video sources, a lot of the metrics can seem like complicated jargon. While many advertisers…

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November Newsletter – Attract New Customers with Video Pre-Roll Ads

November 6, 2015 / Featured, Internet / 0 Comments /
Pay Roll Ads

First, a few facts about video traffic online: Sixty-four percent of all Internet traffic in 2014 was video. It is estimated that number will grow…

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