What happens when a dealership turns off their TV advertising?

TV Off

I had a dealership step away from their traditional advertising on television last September. They had a long-running television presence in their market but went…

[Read More]

Credit Based Car Buyers

Car Loan

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers are completely under water in…

[Read More]

Country at Extremes, Watch Your Message

Strong Race to the Finish

This is not about the recent election, of which the impact will be seen over time. These extremes are right now: average auto financing balances…

[Read More]

May Newsletter – The New Dealership Brag Book

The New Dealershuip Brag Book

It would be very difficult to walk through a dealership today and find a hard copy of the dealership’s “brag book” lying around on a…

[Read More]

December Newsletter – Understanding YouTube Advertising

December 8, 2015 / Automotive, Featured, Internet, Web / 0 Comments /

If you are new to advertising on YouTube or other video sources, a lot of the metrics can seem like complicated jargon. While many advertisers…

[Read More]