How Broadcast Impacts Your Digital Marketing

Dealers always ask us, “Can I be successful without doing any form of broadcast advertising?” The answer is, “It depends.” If you’re happy with your…

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2018 Media Advice: Buy Now Before Prices Hike

Television ads

It’s nearly impossible to escape the influence of politics. For automotive dealers especially, these effects go beyond the usual changes to taxes and regulations. This…

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What happens when a dealership turns off their TV advertising?

TV Off

I had a dealership step away from their traditional advertising on television last September. They had a long-running television presence in their market but went…

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Nielsen vs. comScore – Competition in Media Measurement

Cable Rating System

There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In actuality, it’s not that new,…

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Over 4.5 Million Dollars of Added Value

Super Charged Added Value

Sure, anyone can negotiate a 15 second added value TV spot that runs at 2:00 AM, but NO other automotive agency in the country does…

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