Premium Video Ads in Today’s Consumer Living Room

November 1, 2018 / Media / 0 Comments /
Woman watching TV

Cable TV is a hot topic for debate. Some advertisers are worried about reaching audiences via traditional television networks. The good news for media professionals is…

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Roku’s New Marketplace for TV Ads

July 20, 2018 / Media / 0 Comments /
Roku TV channels

Falling viewership rates for cable TV has some advertisers worried about being able to reach mass audiences. While traditional TV-watching rates remain high for those…

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How Broadcast Impacts Your Digital Marketing

Dealers always ask us, “Can I be successful without doing any form of broadcast advertising?” The answer is, “It depends.” If you’re happy with your…

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2018 Media Advice: Buy Now Before Prices Hike

Television ads

It’s nearly impossible to escape the influence of politics. For automotive dealers especially, these effects go beyond the usual changes to taxes and regulations. This…

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What happens when a dealership turns off their TV advertising?

TV Off

I had a dealership step away from their traditional advertising on television last September. They had a long-running television presence in their market but went…

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