Why “Set It & Forget It” is Detrimental to Your Digital Marketing


While searching online for a local company during the week before Christmas, I was shocked to see a paid search ad running “Thanksgiving Specials.” Not…

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Google | To Spend or Not to Spend?


When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with your online marketing—Google Adwords is…

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Digital Conflict of Interest

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Last month, I saw one of the most disturbing things in recent memory in digital automotive advertising. Multiple dealerships are running the exact same ads…

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Coming Soon: Three Enhancements to Boost Your Display Marketing

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There are many advancements that we are currently testing that will benefit you and your dealership. Let me tell you about three new enhancements that…

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Text Me Later: Use AdWords’ New Message Extensions to Reach Customers


Personally, I prefer a text message rather than a phone call. Sending a text message allows us to send or ask for essential information in…

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