Nielsen vs. comScore – Competition in Media Measurement

Cable Rating System

There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In actuality, it’s not that new,…

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Super Bowl TV Sales Face Fuzzy Reception

Watching Commercials

Television, food and furniture sales typically spike around the Super Bowl as fans host game-day parties. Behind the scenes, there is an additional boost: Americans…

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Television Drives Auto Online Traffic

Watching TV on Phone

UNIQUE VISITORS RISE WITH AD SPEND The Video Advertising Bureau (VAB) has been focusing on the automotive sector quite a bit lately. After all, automotive…

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Remember December

Christmas Media

December is going to be a great month – Santa is coming, political ads will be over, and the last week sets up perfectly for…

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Should you shift dollars out of TV and into Digital?

There has been a lot of cajoling lately about the effectiveness of television versus digital. Should you cut your TV spending and maximize your digital…

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