Remember December

Christmas Media

December is going to be a great month – Santa is coming, political ads will be over, and the last week sets up perfectly for year-end sales. It is always good to remember there is more disposable cash in the hands of shoppers than any other time of the year. It isn’t called the biggest shopping week of the year for nothing.

But with some TV markets so deluged with political ads in October and early November, there will be dealers who are blocked out and therefore have extra spend available. You know when they will all jump on TV? On Black Friday in late November, and without a doubt, from December 26th thru New Year’s Eve, along with every retail store and advertiser who are on once-a-year.

If you have not taken a look at your strength of broadcast schedule for these traditional sales weeks, do so now. The sales potential of an early Black Friday and then one full week from Monday to Saturday to close out what has been so far a good year, is there for the taking. Go big!

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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