Remember December

Christmas Media

December is going to be a great month – Santa is coming, political ads will be over, and the last week sets up perfectly for year-end sales. It is always good to remember there is more disposable cash in the hands of shoppers than any other time of the year. It isn’t called the biggest shopping week of the year for nothing.

But with some TV markets so deluged with political ads in October and early November, there will be dealers who are blocked out and therefore have extra spend available. You know when they will all jump on TV? On Black Friday in late November, and without a doubt, from December 26th thru New Year’s Eve, along with every retail store and advertiser who are on once-a-year.

If you have not taken a look at your strength of broadcast schedule for these traditional sales weeks, do so now. The sales potential of an early Black Friday and then one full week from Monday to Saturday to close out what has been so far a good year, is there for the taking. Go big!

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

Leave a Reply