I Don’t Stop When I’m Tired. I Stop When I’m Done

November 21, 2018 / Random Thoughts /
Don't Stop Quote - Strong Automotive


Have you ever been in the gym and thought to yourself, “I’m tired – it’s time to stop”? But you don’t stop. You have a goal to reach.

Maybe it’s the 3-mile mark on the treadmill. Or it could be that 10th rep on the squat rack. Those times when you don’t give up because you’re tired, because you feel the lactic acid burning in your legs – when you see your goal through to the end, that feeling of accomplishment is one of the best things in the world.

Fatigue is your body’s way of protecting itself. What most people don’t realize is that your body and mind can withstand far more than your brain likes to tell you. Tiredness is like the body’s low-fuel light. You won’t be able to go on forever, but you’ve still got enough miles in the tank to make it to the finish line.

I found the quote in this photo printed on the desk of one of my SEM Project Managers four years ago. That kind of mentality is what I see as the key to success. Once you put yourself into the mindset of not giving up on your mission at the first sign of fatigue or boredom, that behavior will harden into habit.

The Success Killer

While servicing over 230 clients, it’s only natural that we as an organization can get tired. One thing that I urge my employees to avoid is procrastination.

Procrastination is a tricky little habit. At first, it seems like you’re saving energy because you’re putting off this demanding, taxing task. However, more often than not, that task is still leeching your energy away.

When you put off doing something, it’s still there in the back of your mind. You don’t get the relief and satisfaction of having crossed it off. When you’re stressed about a task you keep putting off, you’re left with less willpower to accomplish the rest of your responsibilities, making it easy to procrastinate doing even more things on your list.

You see? It’s a vicious cycle. The best way to avoid this is by buckling down and finishing what you’ve got in front of you. By doing this, we stay on top of client deadlines and have more energy to produce fresh, creative ideas that propel our clients and the industry forward.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.