As an automotive dealer, getting more leads is always a top priority. People are becoming more selective about the kinds of information they give out, and this can make the traditional contact forms less and less appealing. Instead of focusing solely on website leads, harness the power of Facebook lead ads to meet your audience where they already are.
Lead ads are a newer form of advertising on Facebook. They appear as posts on users’ timelines and feature dealership creative, ad copy and a call-to-action button. That last part is what makes these ads interesting. You can select from a list of pre-made buttons that entice your prospect to submit a form in return for information or an item that they are seeking.
For example, a vehicle ad may be accompanied by a “Get Quote” button, a finance ad could include “Apply Now,” or a service ad could feature a “Download” button for a coupon.
Once the customer clicks on the action button, Facebook will present a lead form pre-filled with information imported from their profile. This auto-fill is something that web forms can’t offer on their own. When it comes to submitting information, easier means more effective. In two clicks, a prospect can submit their data and scroll to the next post on their feed.
You can choose what you want to display once the user submits a form. In most cases, this will be a thank-you page informing them that someone will be in touch soon. You can also elect to provide a download at this stage, as in the case of a coupon.
In addition to serving as a simple and minimally invasive method for lead collection, these ads have several features that are especially useful for auto dealers.
For vehicle marketing, Facebook allows you to create carousel lead ads that pull from your current inventory. This is an excellent way to showcase what’s on your lot along with a “Get Quote” button.
Leads ads also allow you to upload custom disclaimers, making it simple to receive compliance approval.
Then, to keep track of all these leads, Facebook makes it easy by supporting CRM integration. This way, your leads will funnel directly into the sales software that your dealership is already using.
Related reading: How Facebook Uses Artificial Intelligence to Create More Leads
Social media is where the future of digital marketing lies. That is why we run an aggressive social strategy with our clients that includes Facebook remarketing and lead ads. If you’re not taking advantage of this platform, you are missing out on the most powerful advertising platform available today.
John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as an account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40.” In 2018, Strong was named CEO of the Year by the BBJ. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.