Are You in the Game for the Big Weekend?

Football Field

It shouldn’t come as a surprise that the Super Bowl is usually one of the most watched televised events of the year. What may surprise you, however, is that you can cash in on the exposure from this event without paying millions of dollars to run an ad during the game.

Super Bowl LII & Auto Dealers

Google recently shared some insights with Strong Automotive Merchandising on the increase in online searches that occur during Super Bowl weekend along with other pertinent data related to the automotive industry. The numbers are astounding:

 

“The Super Bowl provides a perfect opportunity to fish where the fish are, but with dynamite. There is no greater opportunity to capitalize on the ZMOT than during Super Bowl ads. Right after the ads show, people will be searching for the products and we help make sure our clients will be there. The numbers speak for themselves.” -Gayle Rogers, Digital Director and CMO

It all adds up to the biggest mobile weekend of the year to date for advertisers – especially in the automotive sector.  Based on last year’s numbers provided by Google, we’re expecting the surge in online searches to eclipse the record numbers from 2017.

Super Bowl Opportunity for Car Dealers

Strong is positioning our digital clients to take advantage of this spike in search activity which will help generate more bottom line traffic. Timing is everything, but if you aren’t “in the game” then you won’t be able to capitalize on this opportunity.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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