Are You in the Game for the Big Weekend?

Football Field

It shouldn’t come as a surprise that the Super Bowl is usually one of the most watched televised events of the year. What may surprise you, however, is that you can cash in on the exposure from this event without paying millions of dollars to run an ad during the game.

Super Bowl LII & Auto Dealers

Google recently shared some insights with Strong Automotive Merchandising on the increase in online searches that occur during Super Bowl weekend along with other pertinent data related to the automotive industry. The numbers are astounding:


“The Super Bowl provides a perfect opportunity to fish where the fish are, but with dynamite. There is no greater opportunity to capitalize on the ZMOT than during Super Bowl ads. Right after the ads show, people will be searching for the products and we help make sure our clients will be there. The numbers speak for themselves.” -Gayle Rogers, Digital Director and CMO

It all adds up to the biggest mobile weekend of the year to date for advertisers – especially in the automotive sector.  Based on last year’s numbers provided by Google, we’re expecting the surge in online searches to eclipse the record numbers from 2017.

Super Bowl Opportunity for Car Dealers

Strong is positioning our digital clients to take advantage of this spike in search activity which will help generate more bottom line traffic. Timing is everything, but if you aren’t “in the game” then you won’t be able to capitalize on this opportunity.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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