Google AdWords Price Extension

Looking for more merchandising in your AdWords ads? Google just rolled out a new pricing ad extension for mobile ads.

With this new feature you have the ability to include pricing and payments on specific models.

Automotive Price Extension AdWords

Don’t get too excited just yet.

AdWords is notoriously inconsistent about showing ad extensions. And to get a price extension to show you have to be in the first position. (Clever move to increase bids.) Finally, they are only available on mobile ads at this point.

The good news; they are easy to setup, customize and adjust.

AdWords Price Extension Setup

IMPORTANT: It includes a scheduling feature, so you can automatically turn on and off specific deals.

Check out Google’s resources for more information.

Basic Price Extension Info

Price Extension Requirements

Price Extension Instructions

As these are brand new, we are just now testing them out. We will follow up in a couple of weeks with our initial results.

About the author

Gayle Rogers: With more than 15 years of automotive marketing experience he brings both agency and dealership level knowledge to the team. He is responsible for strategic direction and development of digital marketing efforts for the agency’s automotive dealer clients. As chief marketing officer, he communicates agency capabilities to the industry and cultivates new business opportunities. Prior to joining Strong, Rogers held positions of increasing responsibility in automotive advertising to develop and manage campaigns for automakers, suppliers and dealers. In addition to his automotive experience, Rogers spent time gaining experience in the development of digital campaigns for a variety of businesses. Rogers earned a bachelor’s degree in advertising from the University of Alabama.


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