There are two kinds of customers on the Internet. One is trying to decide what they want and the other knows what they want and are trying to find it. Either way, it is in your best interest to guide the prospect to the best value you have to offer.
With more than 15 years of automotive marketing experience he brings both agency and dealership level knowledge to the team. He is responsible for strategic direction and development of digital marketing efforts for the agency’s automotive dealer clients. As chief marketing officer, he communicates agency capabilities to the industry and cultivates new business opportunities.
Prior to joining Strong, Rogers held positions of increasing responsibility in automotive advertising to develop and manage campaigns for automakers, suppliers and dealers. In addition to his automotive experience, Rogers spent time gaining experience in the development of digital campaigns for a variety of businesses.
Rogers earned a bachelor’s degree in advertising from the University of Alabama.