Strong Minute Case Study: Mailing to Spanish Speaking Prospects
Mike Calvert Toyota in Houston, Texas was tasked with the challenge that a lot of urban dealerships face: What's the best way to communicate with Hispanic customers when 61% of Hispanic customers prefer Spanish while still respecting the 39% that prefer English? Mike Calvert Toyota worked with STRONG to develop a simple yet effective way to motivate traffic within the Hispanic community. RESULTS? By targeting Hispanic prospects and owners with bilingual direct mail, 4050 letters mailed yielded 30 plus total sales matches.
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