Strong Minute Case Study: Mailing to Spanish Speaking Prospects

Mike Calvert Toyota in Houston, Texas was tasked with the challenge that a lot of urban dealerships face: What's the best way to communicate with Hispanic customers when 61% of Hispanic customers prefer Spanish while still respecting the 39% that prefer English? Mike Calvert Toyota worked with STRONG to develop a simple yet effective way to motivate traffic within the Hispanic community. RESULTS? By targeting Hispanic prospects and owners with bilingual direct mail, 4050 letters mailed yielded 30 plus total sales matches.

Take the first step in dominating your market, give us a call or contact us below today. We’ll walk you through every important element of your current strategy and tell you how to take it to the next level.