March: In Like A Lion, Out Like A…….Lion?

March 26, 2013 / Automotive / 0 Comments /
March is going to end up being a great month compared to February.

Forecasts for the top eight manufacturers for March 2013:

Unit Sales

Manufacturer

March 2013 Forecast

% Change vs. February

2013

% Change vs. March 2012

Chrysler

170,091

22.4%

4.1%

Ford

232,494

19.0%

4.3%

GM

261,141

16.4%

13.0%

Honda

139,870

29.5%

10.1%

Hyundai/Kia

113,973

21.5%

-10.4%

Nissan

136,604

37.1%

0.2%

Toyota

206,708

24.2%

1.7%

Volkswagen

53,027

25.3%

10.1%

Industry

1,466,956

23.1%

4.5%

Market Share

Manufacturer

March 2013 Forecast

February 2013

March 2012

Chrysler

11.6%

11.7%

11.6%

Ford

15.8%

16.4%

15.9%

GM

17.8%

18.8%

16.5%

Honda

9.5%

9.1%

9.0%

Hyundai/Kia

7.8%

7.9%

9.1%

Nissan

9.3%

8.4%

9.7%

Toyota

14.1%

14.0 %

14.5%

Volkswagen

3.6%

3.6%

3.4%

Incentive Spending

Manufacturer

March 2013

Incentives

% Change vs. February

2013

% Change vs. March

2012

Total Spending

Chrysler

$3,264

0.8%

-0.2%

$555,100,503

Ford

$2,843

-1.8%

0.1%

$661,025,806

GM

$3,453

2.3%

5.7%

$901,689,922

Honda

$1,531

9.3%

-31.0%

$214,187,015

Hyundai/Kia

$1,369

-6.2%

10.6%

$156, 001, 622

Nissan

$2,765

3.6%

-9.4%

$377,698,832

Toyota

$1,515

-4.6%

-13.2%

$313,083,236

Volkswagen

$2,341

-1.2%

-5.2%

$124,162,555

Industry

$2,523

0.0%

-1.7%

$3,701,126,407

 Data source here.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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