Motivational Note

Motivational Message

This message was taped on the inside of a toolbox from a dealership that I saw in the final stages of construction this week. While the dealer was taking me on a tour of his soon-to-be-open new facility – I stopped while reading it and just stared at the list.

The immediate mental picture that I had was watching a foreman tell a laborer what they should and should not do. While I snapped a photo I thought of all the people in my career that had enormous amounts of talent but couldn’t follow this simple list. As I walked away I thought of all the people without a great deal of talent who live and die by a list like this that have become wildly successful.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 165 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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