What Happens When an Auto Dealer Stops Advertising on Television?

Spots N Dots
The Daily News of TV Sales
March 14th, 2018

Strong Automotive is a full-service Automotive Advertising Agency, with automotive accounts across the nation. President John Paul Strong said recently he found out what happens when a dealer drops their TV advertising. “I had a dealership step away from their traditional television advertising last September. They had a long running television presence in their market, but went dark for a month. Our digital team studied their website traffic to see if it had any immediate or long-term effects. We wanted to know what happened to a dealership’s website traffic when they turn off traditional advertising.” [Read more]



How to Create Ads For More Clicks in 2018

Global Domain Name
Domain Industry News
March 12th, 2018

With Facebook making some serious changes in 2018, marketers are beginning to look toward other channels for generating attention. I truly believe we’ll see a shift from Facebook to SEM in the coming months. People will begin investing in SEO, link-building and – of course – AdWords. [Read more]



Direct Mail Marketing is Alive and Well

Veritiv Corporation Blog
January 5th, 2018

We live in the age of technology where it’s easy to fall into the new trend or tech that comes out. From my experience, if something works well then you need to use it instead of waiting for the next best thing. [Read more]



Nine Pieces Of Advice For Launching Your Own Podcast

Forbes Agency Council
July 22nd, 2016

After accumulating years of industry experience, many professionals look for ways to share their expertise in order to build up name recognition and credibility and to engage with others in their industry. Producing a podcast is one popular way to offer insight and reach a wide audience, though this medium does require quite a bit of preparation. [Read more]



Birmingham's Best Places to Work for 2016

Birmingham Business Journal
May 31st, 2016

The Birmingham Business Journal has unveiled the winners of its 2016 Best Places to Work Awards. The winners were the top scorers in their size categories on a recent employee survey conducted by Quantum Workplace. You can see the rankings in the slideshow below, which also gives you a glimpse at what office life is like at the companies. [Read more]



Make Customer’s Drive to Your Virtual Car Lot a Breeze

Wards Auto - INDUSTRY VOICES by John Paul Strong
June 23rd, 2015

Today, more consumers are researching cars online before ever stepping onto a dealer’s lot, significantly cutting down on the time spent at dealerships. [Read more]



Meet Birmingham's Best Places to Work for 2015

Birmingham Business Journal
May 6th, 2015

How would you describe your company’s culture? Electric, creative, fun, motivated, family... [Read more]



Millennial Workplaces: Matches Made in Space

Business Alabama
February 2015

A pleasant environment can make a notable difference in an employee’s attitude. Strong Automotive Merchandising has incorporated fun and exciting features to keep the mood light. “The goal was to create an atmosphere for our employees to look forward to coming to work,” says owner John Paul Strong. [Read more]



2014 FACES of Birmingham

B-Metro
January 8th, 2014

JOHN PAUL STRONG – Each week John Paul Strong climbs aboard his plane in route to all corners of the U.S. With one goal in mind: to build traffic and maintain each client’s lucrative sales volume. [Read more]



The 7 coolest offices in Birmingham

Birmingham Business Journal
August 2nd, 2013

When it comes to running a successful company, productivity is a critical ingredient. [Read more]



Strong(er)

B-Metro
March 1st, 2013

The pace is fast and furious at Strong LLC, with a mix of youthful energy, technology, and creativity that is a recipe for success for the ad agency’s auto dealer clients. [Read more]