What happens when a dealership turns off their TV advertising?

TV Off

I had a dealership step away from their traditional advertising on television last September. They had a long-running television presence in their market but went…

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Don’t Type It – Say It Optimizing Online Content for Voice Search

Google Voice Search

The preferred method for searching out information on the internet is rapidly changing. Over the past few years, voice search has become more prevalent with…

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Direct Mail Marketing is Alive and Well

Direct Mail Marketing

We live in the age of technology where it’s easy to fall into the new trend or tech that comes out. From my experience, if…

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Why “Set It & Forget It” is Detrimental to Your Digital Marketing


While searching online for a local company during the week before Christmas, I was shocked to see a paid search ad running “Thanksgiving Specials.” Not…

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Web Video Marketing | Full Steam Ahead for the Future

Video Advertising

According to a study by Cisco, by 2019, video will represent over 80% of all internet traffic. For the United States, the number comes in…

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