Lead Your Customers

Lead Your Customers with Conversion Optimization

There are two kinds of customers on the Internet. One is trying to decide what they want and the other knows what they want and…

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Facebook Remarketing

Facebook Remarketing

Now that we have your attention on the seriousness of Facebook marketing from last month’s newsletter, this is how you take your social marketing to…

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The Three Click Myth and Improving Website Usability

People Want a Better Experience, Not Three Clicks

Over the last several weeks, I’ve had more than a few conversations about website engagement, usability and conversion optimization. A recurring element in those conversations…

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A Consistent, Strong Message Can Set You Apart

Lead Your Customers with Conversion Optimization

In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study your market and know what…

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YouTube Looks to Change Where You Watch TV

YouTube is taking the next steps to being a complete content provider with the announcement of a live TV service.   Which networks are available…

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