Measuring Store Visits with Google

October 26, 2018 / Google Updates / 0 Comments /
Professional salesperson selling cars at dealership to buyer

What it is The ultimate goal of any automotive ad campaign is to drive traffic. Google’s conversion tracking promises to measure just that. Google is…

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Facebook Lead Ads: A Seamless Way to Collect Prospects

October 24, 2018 / Newsletter / 0 Comments /

As an automotive dealer, getting more leads is always a top priority. People are becoming more selective about the kinds of information they give out,…

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Tips from Lot Pop on Used Car Merchandising

October 19, 2018 / Automotive Advertising / 0 Comments /

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer Workshop recently, I have some…

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Decade in Review: Next Day Traffic’s 10-Year Anniversary

October 15, 2018 / Featured / 0 Comments /

Ten years ago, John Paul Strong sat down to pen the very first words of Next Day Traffic. It was Oct. 14, 2008, and the…

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Why Dealerships Struggle to Keep Millennial Workers

October 5, 2018 / Dealership / 0 Comments /
Office workers in a modern lobby, group portrait

Every couple of decades, a new generation enters the workforce, bringing with it a new set of values, expectations, and beliefs. This shaking-up of the…

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