Brand Marketing

November 19, 2008 / John Paul Strong / 0 Comments /

One of the positive items coming out of these tough economic times is our dealers (and I mean ALL of our dealers) Ford, Chevy, Toyota,…

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Effective Advertising

November 19, 2008 / John Paul Strong / 0 Comments /

Did you know it costs 6 times more to sell something to someone new than it does to sell something to an existing owner? Domestic vehicles are…

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Social Networks for Dealerships

November 14, 2008 / John Paul Strong / 0 Comments /

We are not talking about a cocktail party or a NADA function. Dealerships are using Social Network sites like MySpace, Facebook and Ning to load anything from a newsletter, personal stories, employee…

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Marketing Service

November 14, 2008 / John Paul Strong / 0 Comments /

With the increasing demand for excellence in driving traffic, you better be looking at areas that are outside of the normal lines of advertising, market research,…

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You Will Survive

November 13, 2008 / John Paul Strong / 0 Comments /

With the news media, the election, the stock market and all the factors that can make even the toughest car guys not want to leave…

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