Automotive Internet Advertising Metrics…

October 30, 2008 / John Paul Strong / 0 Comments /

Most dealers and general managers don’t know the “terms” or what the “techno geeks” in the dealership refer to whenever they start talking about Internet…

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Pros and Cons of :15 and :30 Spots

October 30, 2008 / John Paul Strong / 0 Comments /

When researching pros and cons of 15-second spots versus 30-second spots, media researchers and advertisers have found the following: CONS of :15 Units Research proves…

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Are Hispanics Recession Proof?

October 30, 2008 / John Paul Strong / 0 Comments /

In the markets where Hispanics have a higher percentage of the total population, many dealers are not seeing business as far off as other markets….

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Are You Counting Yet?

October 30, 2008 / John Paul Strong / 0 Comments /

For all dealerships, regardless of the franchise and size of the Internet department, you all share one thing in common:  Your success in selling vehicles over…

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Strong Moves to Use of HD Equipment

October 30, 2008 / John Paul Strong / 0 Comments /

The television industry is moving to HD technology (HDTV) in February of 2009.   Strong Advertising made the switch in March of 2008 to shooting all dealerships and…

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