Are Hispanics Recession Proof?

October 30, 2008 / John Paul Strong / 0 Comments /

In the markets where Hispanics have a higher percentage of the total population, many dealers are not seeing business as far off as other markets….

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Are You Counting Yet?

October 30, 2008 / John Paul Strong / 0 Comments /

For all dealerships, regardless of the franchise and size of the Internet department, you all share one thing in common:  Your success in selling vehicles over…

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Strong Moves to Use of HD Equipment

October 30, 2008 / John Paul Strong / 0 Comments /

The television industry is moving to HD technology (HDTV) in February of 2009.   Strong Advertising made the switch in March of 2008 to shooting all dealerships and…

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Dealership Identity

October 30, 2008 / John Paul Strong / 0 Comments /

One of the critical elements in Automotive Advertising is dealership identity. People continually ask about items they should do to maintain a good, clean and positive image…

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Mindless Marketing

October 30, 2008 / John Paul Strong / 0 Comments /

We saw a September that was definitely’not a ‘September to Remember’. Toyota, Ford, Chrysler were all reporting that they are down between 30-40%. But there are two points of…

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