Used Car Payments

November 13, 2008 / John Paul Strong / 0 Comments /

If you choose to make a more aggressive approach to the low priced pre-owned market then one thing to consider is on the lot merchandising. A…

[Read More]

Low Priced Used Cars

November 13, 2008 / John Paul Strong / 0 Comments /

With the credit challenge and used car financing remaining difficult, a number of dealers are turning to lower priced used cars and keeping well over…

[Read More]

If You Haven’t Bought Media Lately, Buy Again.

October 31, 2008 / John Paul Strong / 0 Comments /

2008 has proven to be a year of many things, but not a year of distressed inventory in the media community. From top 10 markets…

[Read More]

Automotive Internet Advertising Metrics…

October 30, 2008 / John Paul Strong / 0 Comments /

Most dealers and general managers don’t know the “terms” or what the “techno geeks” in the dealership refer to whenever they start talking about Internet…

[Read More]

Pros and Cons of :15 and :30 Spots

October 30, 2008 / John Paul Strong / 0 Comments /

When researching pros and cons of 15-second spots versus 30-second spots, media researchers and advertisers have found the following: CONS of :15 Units Research proves…

[Read More]