Perception is Everything…

November 24, 2008 / John Paul Strong / 0 Comments /

  Hybrid inventory growing too large, moving to slowly, might be a reason! With fuel prices dropping and the present economy, the demand for Hybrid technology has seen…

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Automotive Intelligence – Market Perking Up…

November 19, 2008 / John Paul Strong / 0 Comments /

Do you want some good news? According to an article put out through Automotive Remarketing we are in experiencing a period of escalated purchase intent among import…

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Brand Marketing

November 19, 2008 / John Paul Strong / 0 Comments /

One of the positive items coming out of these tough economic times is our dealers (and I mean ALL of our dealers) Ford, Chevy, Toyota,…

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Effective Advertising

November 19, 2008 / John Paul Strong / 0 Comments /

Did you know it costs 6 times more to sell something to someone new than it does to sell something to an existing owner? Domestic vehicles are…

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Social Networks for Dealerships

November 14, 2008 / John Paul Strong / 0 Comments /

We are not talking about a cocktail party or a NADA function. Dealerships are using Social Network sites like MySpace, Facebook and Ning to load anything from a newsletter, personal stories, employee…

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