Dealership Identity

October 30, 2008 / John Paul Strong / 0 Comments /

One of the critical elements in Automotive Advertising is dealership identity. People continually ask about items they should do to maintain a good, clean and positive image…

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Mindless Marketing

October 30, 2008 / John Paul Strong / 0 Comments /

We saw a September that was definitely’not a ‘September to Remember’. Toyota, Ford, Chrysler were all reporting that they are down between 30-40%. But there are two points of…

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Underestimating the Importance of Your Current Customers

October 30, 2008 / John Paul Strong / 0 Comments /

Whether you learned it in high school economics or Harvard Business School,  there is one universal principle that is the building block of any business:…

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Failing to Identify Your Target

October 30, 2008 / John Paul Strong / 0 Comments /

Many dealerships and their marketing partners fail because they try to tackle too many types of customers with too limited of a budget. Trying to market your…

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Trying to Say too Much

October 30, 2008 / John Paul Strong / 0 Comments /

The average person is exposed to more than 2000 messages per day. ‘Message’ being defined as an advertisement. People are being subjected to more and more information…

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