Think Price Doesn’t Sell Cars? Think Again.

October 24, 2008 / John Paul Strong / 0 Comments /

A Ford Dealer in a rural southern market with a small population is able to sell 40 trucks in the month of July with Gas steady at…

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Create a Buying Atmosphere

October 17, 2008 / John Paul Strong / 0 Comments /

On a Wednesday morning do you have your music playing, balloons in the showrooms and banners draped across the front windows? If you don’t –…

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Aggressiveness vs. Effectiveness

October 14, 2008 / John Paul Strong / 0 Comments /

No names will be given to protect the innocent but in a recent ad meeting, the following conversation occurred – “We can’t run that car…

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