October is Early This Year

Strong Trucks

When looking at retail auto sales figures for 2016, one number jumps off the page – truck sales. A review of the Kerrigan Auto Retail Index report stated, “Truck share continues to increase, up to 59.6 percent.” No surprise as it has nearly been a Perfect Storm for pickups with gas prices low, used truck prices relatively high and now incentives that are attractive for savings off MSRP, as well as financing.

Traditionally, October has been marketed as Truck Month by several manufacturers, but with all of the savings currently available, now is the time to be reaching out to your current truck owners and potential buyers. The message is very simple – October is early this year. How early? Oh, about 20 percent.

Acknowledgements to Automotive Remarketing “Have auto sales truly reached their peak?” Sept. 9, 2016


About the author

John Paul Strong:

As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising.

With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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