October is Early This Year

Strong Trucks

When looking at retail auto sales figures for 2016, one number jumps off the page – truck sales. A review of the Kerrigan Auto Retail Index report stated, “Truck share continues to increase, up to 59.6 percent.” No surprise as it has nearly been a Perfect Storm for pickups with gas prices low, used truck prices relatively high and now incentives that are attractive for savings off MSRP, as well as financing.

Traditionally, October has been marketed as Truck Month by several manufacturers, but with all of the savings currently available, now is the time to be reaching out to your current truck owners and potential buyers. The message is very simple – October is early this year. How early? Oh, about 20 percent.

Acknowledgements to Automotive Remarketing “Have auto sales truly reached their peak?” Sept. 9, 2016


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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