Stop The Problems Before They Start

I saw this today in one of our Toyota dealerships and felt compelled to share. I’ve noticed over the years how this dealership has very high CSI scores and great online reviews have always been a great accolade to promote. They post signs to invite customers to call a person at the store if they have had a bad experience and urge them to tell the manufacturer if they had a good experience.

The signs are on walls, in front of exit doors, etc. where customers can clearly see what to do whether satisfied or unsatisfied.

Sometimes it is the simplest things that make the biggest differences.


About the author

John Paul Strong:

As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising.

With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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