Direct Mail Marketing is Alive and Well

Direct Mail Marketing

We live in the age of technology where it’s easy to fall into the new trend or tech that comes out. From my experience, if…

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Diluting Your Message

Ad Dilution

After taking a vacation and clearing my mind, I walked in my office yesterday and looked at a handful of ads that were being produced….

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Country at Extremes, Watch Your Message

Strong Race to the Finish

This is not about the recent election, of which the impact will be seen over time. These extremes are right now: average auto financing balances…

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Third Party Providers & the Mountain of Money They Consume

Strong Automotive

The discussion has been going on now for years in the digital advertising space. Which third party sources are effective, worth the money and actually…

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We Weren’t Expecting You

We Were Expecting You Strong

Imagine yourself as an automotive shopper of today: you’ve done hours of online diligence to narrow down the choice of your vehicle, reduced the number…

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