Direct Mail Marketing is Alive and Well

Direct Mail Marketing

We live in the age of technology where it’s easy to fall into the new trend or tech that comes out. From my experience, if…

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The Importance of Local Optimization in Proximity Searches

Local-Search-Marketing

If no one knows where you’re located, how are they going to find you? To solve this problem, you put signs outside your dealership and…

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The Crossroad of Confidence and Clarity

Transparency

Our industry is often overrun by buzzwords. One of my favorites a few years ago was branding, a classic because everybody wanted it but nobody…

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Country at Extremes, Watch Your Message

Strong Race to the Finish

This is not about the recent election, of which the impact will be seen over time. These extremes are right now: average auto financing balances…

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Year End Plan…Ready?

Happy Honda Days and Toyotathon

The time is now for making sure your plans are in place for what could be one of the biggest Year End Sales ever.  With…

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