Short-Term Success: Steady as She Goes Part 2

May 29, 2013 / John Paul Strong / 0 Comments /

This is part 2 of a three part series that asks the question “Do we need to change up the plan? Read part 1 here….

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The Power of the Mailbox Revisited

January 14, 2013 / John Paul Strong / 0 Comments /

Last Thursday I wrote about pulling buyers down the purchase funnel faster with direct mail and noted an overall decline in the number of mail…

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The Power of the Mailbox

January 10, 2013 / John Paul Strong / 0 Comments /

It never seems to amaze me how effective direct mail can be in the month of December. I talk to dealers constantly about why December…

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What’s Working?

November 30, 2012 / John Paul Strong / 0 Comments /

A common question among car guys is the famed line…  “What’s working?”  While it is two simple words in a phrase, it is a sign of our…

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