GM barnstorms top truck market
from Automotive News Chevrolet launched a grassroots promotional romp through Texas last week, the start of its marketing campaign for the redesigned 2014 Silverado. Chevy’s…
[Read More]2014 Corolla Coming Soon
There’s been a new buzz around Toyota dealerships since last week’s online unveiling of the new 2014 Corolla. For many dealers there has been a…
[Read More]March: In Like A Lion, Out Like A…….Lion?
March is going to end up being a great month compared to February. Forecasts for the top eight manufacturers for March 2013: Unit Sales Manufacturer…
[Read More]Revival of the Fittest
When I began my career in automotive marketing and advertising General Motors was holding 35 percent of the market share in North America. The goal…
[Read More]More Problems for Ford?
I talked about Ford’s recall trouble a couple of days ago. Now it seems like Ford may be in hot water with the Environmental Protection Agency. Highlights…
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