GM barnstorms top truck market

June 27, 2013 / Internet / 0 Comments /

from Automotive News Chevrolet launched a grassroots promotional romp through Texas last week, the start of its marketing campaign for the redesigned 2014 Silverado. Chevy’s…

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2014 Corolla Coming Soon

June 24, 2013 / John Paul Strong / 0 Comments /

There’s been a new buzz around Toyota dealerships since last week’s online unveiling of the new 2014 Corolla. For many dealers there has been a…

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March: In Like A Lion, Out Like A…….Lion?

March 26, 2013 / Automotive / 0 Comments /

March is going to end up being a great month compared to February. Forecasts for the top eight manufacturers for March 2013: Unit Sales Manufacturer…

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Revival of the Fittest

February 8, 2013 / John Paul Strong / 0 Comments /

When I began my career in automotive marketing and advertising General Motors was holding 35 percent of the market share in North America. The goal…

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More Problems for Ford?

December 10, 2012 / John Paul Strong / 0 Comments /

I talked about Ford’s recall trouble a couple of days ago. Now it seems like Ford may be in hot water with the Environmental Protection Agency. Highlights…

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