Why “Set It & Forget It” is Detrimental to Your Digital Marketing

Digital-Marketing--Don't-Set-and-Forget

While searching online for a local company during the week before Christmas, I was shocked to see a paid search ad running “Thanksgiving Specials.” Not…

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Google | To Spend or Not to Spend?

Google-Spend

When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with your online marketing—Google Adwords is…

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Modern Day Window Shopping

Window-Shopping

I do most of my shopping online. As busy as I am, it’s easy for me to skip the mall and go straight to the…

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Every Day’s a Competition: Think Outside the Box

Competition-Race

If there is no competition, there are no winners. I love to win. I love to beat the odds. I love to compete knowing that…

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Text Me Later: Use AdWords’ New Message Extensions to Reach Customers

Google-Adwords-Mobile-Extensions

Personally, I prefer a text message rather than a phone call. Sending a text message allows us to send or ask for essential information in…

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