March 2013 Automotive Advertising Newsletter

March 18, 2013 / Newsletter / 0 Comments /

My visits to dealerships over the past month have felt like déjà vu. The same questions came up time and again in every meeting with…

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Top Five Topics of the Week #4

February 15, 2013 / John Paul Strong / 0 Comments /

#4 QUESTION “What should the Internet manager’s role be?”   This all depends on how your Internet department is set up. The most important thing…

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Top Five Topics of the Week #2

February 15, 2013 / John Paul Strong / 0 Comments /

#2 QUESTION “How are other dealers best handling Internet leads?”   Every dealership is different. Some use a BDC, some use an Internet manager and…

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