Opportunity is Clicking

Online car shopping

With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give a very clear picture of…

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Ten ROI Tips for Paid Search – #10

June 11, 2014 / Featured, Interactive Marketing /
Siri - Strong Automotive

  Yahoo and Bing searches spend more. Tips from Bing: Siri search is powered by Bing If not running on Bing, Siri searchers won’t see…

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Ten ROI Tips for Paid Search – #9

June 10, 2014 / Featured, Interactive Marketing /
Creative Storytelling - Strong Automotive

6 Tips to Better Storytelling – A Key to Better Content Identify the right data Choose the right visualization Calibrate visuals to your message Remove…

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Ten ROI Tips for Paid Search – #8

June 9, 2014 / Interactive Marketing /
Ad Rotation - Strong Automotive

Google will pick the highest CTR ad often quicker than they have enough data to choose accurately. Ad Rotation Tips If using optimizing for clicks,…

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Ten ROI Tips for Paid Search – #7

June 8, 2014 / Interactive Marketing /
Choosing Words - Strong Automotive

  Tips on writing compelling ad copy: Ads featuring the keyword in headline AND first description line Price – use “cheap/low” vs. “save” Call-to-action –…

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