States with the Highest and Lowest Cost-Per-Click for Search Ads

September 13, 2018 / Paid Search / 0 Comments /
PPC Map

Just like the cost of living and average income per capita, the price of pay-per-click (PPC) ads varies from state to state. Recently, search engine…

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You Cannot Manage What You Cannot Measure

SEO - Strong Automotive

“You cannot manage what you cannot measure.” I heard a dealer say this today when he was complaining about his current website provider who also…

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Digital Domination

February 20, 2013 / John Paul Strong / 0 Comments /

As budgets within the automotive marketing industry continue to increase into the digital realm, I want to caution everyone to be sure to match the…

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