Updating Old Content is Great for Your Search Ranking

June 22, 2018 / Content Marketing / 0 Comments /
Software Update

One of the biggest advantages of online publishing is that it isn’t bound to the same limitations as its printed counterpart. In the past, once…

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Digital Conflict of Interest

Changes signpost

Last month, I saw one of the most disturbing things in recent memory in digital automotive advertising. Multiple dealerships are running the exact same ads…

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Attract & Engage

Engaging

The single greatest difference in the effectiveness of digital service providers is their ability to deliver quality traffic to a dealership’s website. Sure, anyone with…

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You Cannot Manage What You Cannot Measure

SEO - Strong Automotive

“You cannot manage what you cannot measure.” I heard a dealer say this today when he was complaining about his current website provider who also…

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Digital Domination

February 20, 2013 / John Paul Strong / 0 Comments /

As budgets within the automotive marketing industry continue to increase into the digital realm, I want to caution everyone to be sure to match the…

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