Facebook: Pay to Play

paid social media

Facebook is a tremendous tool for the automotive industry. For years, Facebook allowed you to reach and engage your fan base for free. Sadly, after…

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It’s Not Your Kids’ Facebook Account

Social media marketing in Automotive

Last month, while traveling in New Jersey, I stopped at a McDonald’s for a “healthy” power lunch. Car guys and girls know the type: that…

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Incentive War, Speak Your Piece

Car Seller Social Media Leads

The question is being debated in several reports detailing U.S. auto sales – have they peaked in 2015?  It would appear the total number for…

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Want IT More Every Day!

July 1, 2013 / John Paul Strong / 0 Comments /

The countdown to football season is in full swing with it only being a couple months away. That being said, many direct parallels can be…

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Digital Frequency & Saturation Are Making Waves

April 25, 2013 / John Paul Strong / 0 Comments /

I am a firm believer that I have never met a problem in a dealership that couldn’t be fixed with traffic. This thinking has guided…

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