3 Marketing Strategies That Resonate with Hispanic Customers

Cheerful latin american man relaxing on couch while looking at social media on tablet smiling

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market will hit $1.72 trillion next…

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Black Friday Advertising Guide

November 15, 2018 / Automotive Advertising / 0 Comments /

While most dealerships aren’t opening up at midnight, it doesn’t mean car dealers won’t take advantage of the Black Friday madness. In fact, you would…

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Tips from Lot Pop on Used Car Merchandising

October 19, 2018 / Automotive Advertising / 0 Comments /

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer Workshop recently, I have some…

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Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss

September 28, 2018 / Automotive Advertising / 0 Comments /

Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing and advertising expenses for dealers….

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Ugly Truck is Back: The Return of an Unforgettable Campaign

Any automotive dealer who was around in the late ’80s to early ’90s remembers Don’t You Buy No Ugly Truck. The tier 3 campaign went down as…

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