Lead Your Customers

Lead Your Customers with Conversion Optimization

There are two kinds of customers on the Internet. One is trying to decide what they want and the other knows what they want and…

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The Three Click Myth and Improving Website Usability

People Want a Better Experience, Not Three Clicks

Over the last several weeks, I’ve had more than a few conversations about website engagement, usability and conversion optimization. A recurring element in those conversations…

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