Case Study: How One Campaign Penetrated 85 Percent of U.S. Markets

January 3, 2019 / Featured / 0 Comments /
smart cars case study

Every so often, an advertising campaign comes along that is so successful it surprises even its own creators. That is what happened when Smart Cars…

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Decade in Review: Next Day Traffic’s 10-Year Anniversary

October 15, 2018 / Featured / 0 Comments /

Ten years ago, John Paul Strong sat down to pen the very first words of Next Day Traffic. It was Oct. 14, 2008, and the…

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Price Matters: A Car Buyer’s Search

Car buyer desires

A survey of 1,000 vehicle owners conducted by should not come as a surprise to anyone who has studied shopper preference polls over the…

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Should you shift dollars out of TV and into Digital?

There has been a lot of cajoling lately about the effectiveness of television versus digital. Should you cut your TV spending and maximize your digital…

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May Newsletter – The New Dealership Brag Book

The New Dealershuip Brag Book

It would be very difficult to walk through a dealership today and find a hard copy of the dealership’s “brag book” lying around on a…

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