Dealer Goal for 2019: Don’t Let Tech Trip You Up

November 6, 2018 / For the Manager / 0 Comments /

It’s easy to get caught up in the latest trends. But before you trade in your truck for a hoverboard, it’s important to weigh the…

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Measuring Store Visits with Google

Professional salesperson selling cars at dealership to buyer

What it is The ultimate goal of any automotive ad campaign is to drive traffic. Google’s conversion tracking promises to measure just that. Google is…

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Tips from Lot Pop on Used Car Merchandising

October 19, 2018 / For the Manager / 0 Comments /

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer Workshop recently, I have some…

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Why Dealerships Struggle to Keep Millennial Workers

October 5, 2018 / For the Manager / 0 Comments /
Office workers in a modern lobby, group portrait

Every couple of decades, a new generation enters the workforce, bringing with it a new set of values, expectations, and beliefs. This shaking-up of the…

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Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss

September 28, 2018 / For the Manager / 0 Comments /

Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing and advertising expenses for dealers….

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