Getting the Most Out of Local Sponsorships

Become a Sponsor

Every dealer I know wants to be involved in his or her local community. Many of them do this by sponsoring youth sports leagues, after-school…

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Country at Extremes, Watch Your Message

Strong Race to the Finish

This is not about the recent election, of which the impact will be seen over time. These extremes are right now: average auto financing balances…

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Same Message, New Messenger – Embrace IT

Automotive business and marketing

Continuing with Mike Strong’s insights from a recent recording session for inter-office video e-mails, his view on the emergence of digital marketing came with a…

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They Want to See Transparency

Generation Y Car Shopping

Ad copy has included the words ‘no smoke, no mirrors’ for years because in the old days there was a mystery instead of clarity regarding…

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Website Change Checklist

Website Change Checklist

Changing your automotive dealer website and keeping it up to date is an extremely important thing to do. At the same time, if you jump…

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