Can You Really Buy a Car Online?

June 21, 2019 / Internet / 0 Comments /
Young smiling couple holding hands and connecting with a computer late at night, they are buying a car online

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want to sign the final documents…

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What Happens When a Dealership Turns Off Its TV Advertising?

TV Off

I had a dealership step away from their traditional advertising on television last September. They had a long-running television presence in their market but went…

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Credit Based Car Buyers

Car Loan

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers are completely under water in…

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Country at Extremes, Watch Your Message

Strong Race to the Finish

This is not about the recent election, of which the impact will be seen over time. These extremes are right now: average auto financing balances…

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May Newsletter – The New Dealership Brag Book

The New Dealershuip Brag Book

It would be very difficult to walk through a dealership today and find a hard copy of the dealership’s “brag book” lying around on a…

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